In the Jubilee Year 2017, Schmincke enlarged – after some years of research by the Schmincke lab – the HORADAM® watercolours to the premium 140 assortment.
Complete HORADAM® colour chart is available to access here [PDF]
The capabilities of the newest pigments, the inclusion of customer wishes and market analysis, as well as changes in the raw material market gave us the impulse to perfect the assortment and to extend the colour range. The increased use of highly lightfast pigments, such as quinacridone and perylene, offers completely new possibilities for the artist. 10 reds, 3 one-pigment violets, 4 blacks and 8 browns, partly transparent like e.g. transparent ochre or transparent umber, have been added to the premium assortment. The ultramarine range has been enlarged with the famous colour French ultramarine. 100 well-tried and traditional colours as well as ONETZ (ox gall) – the wetting agent – already conformed to the highest quality standards, so that there was no need for a change. 4 colours (with remaining shades) have been optimized using the newest and best raw materials. 6 colours are omitted due to raw materials which aren’t available anymore. Furthermore, for some colours the name has changed without changing the colour: “perylene maroon” is the former “deep red” and “Schmincke violet” replaces the name “mauve”, as the colour is more intense than the tone mauve which is thought to be pale. For chrome colours “hue” replaces the addition “no lead”, “transparent” replaces “translucent” and “anthracite” is the new name of the former “charcoal grey”.
Schmincke has been awarded for the third time as Brand of the Century as one of the strongest and best-known brands in Germany. In addition to typical German brands such as Ritter Sport, Tempo or Tesa, Schmincke also occupies the „artist‘s colours“ segment. The importance of Schmincke as a brand is documented by the decision of a high-ranking advisory board to include Schmincke in the compendium „German Standards – Brands of the Century 2019“ and to award the manufacturer the „Brand award of German Standards“.